FOCUS AREA – FOOD VALUE CHAIN
Great thinking from the farm to the table and everywhere in between.
When it comes to food, you’ll find SHS around the farm, at the grocery store, in the drive-thru lane and on the family dinner table. We market to producers. We market on behalf of producers. We sell food to restaurants. We help restaurants sell food. We convince retailers to put premium beef in their meat case. We motivate consumers to take that beef right back out again. From inputs and animal health to consumer packaged goods, changing tastes and the politics of food, our decidedly broad range of expertise can be a secret weapon for brands at nearly every link of the food and agribusiness value chain.
Experience Includes:
Related Work
- nov. 17 :: Cargill :: Rancher’s Reserve
- nov. 17 :: Cargill :: Marbold Beef
- may. 11 :: Hippie Chow :: Hippie Chow Brand
- may. 3 :: Shatto Milk Company :: Hang Tags and T-Shirts
- apr. 11 :: Cargill :: Ranchers Registry website
- apr. 11 :: Shatto Milk Company :: Glasses
- apr. 11 :: Cargill :: Ranchers Registry
- apr. 10 :: Midwest Dairy Association :: "Put some cheese on it!"
- apr. 9 :: Merial :: “Dairy campaign”
- apr. 9 :: Shatto Milk Company :: Identity Package
- apr. 9 :: Shatto Milk Company :: Brand Packaging
- apr. 8 :: Borden Cheese :: “Friends Of Elsie”
- apr. 8 :: Big Rick's BBQ Sauce :: Consumer branding posters
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What We're Thinking
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jvranicar
Beautiful ad. But does this leave #Chipolte ripe for some investigative reporting about their operations? http://t.co/9EJIvGyW #shsfood
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jacobedenfield
"@WorldFoodPrize: Josette Sheeran: "When people don't have food, they can revolt; they can migrate; or they can die." #shsfood
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gcstandi
Progressive Grocer showcases Cargill's NASCAR initiative. See how stores can get into the Winner's Circle. http://t.co/7ceUrF9O #shsfood
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americopywriter
When does the hard sell work? How happy does the product make you? via @cotton http://t.co/X1zUkPX0 #shsfood #shslife #shsfinance
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jacobedenfield
Giving thanks: Rutgers works to build a better cranberry http://t.co/ZkcwLlOn via @physorg_com #shsfood #shslife
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americopywriter
At the store and buying something from each brand we represent. Karma, baby. Karma. #shsfood #shs
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jacobedenfield
New flavors emerge from Peruvian cacao collection trip http://t.co/4ocftRqt #shsfood
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Jhabibi918
Food Rules. It's all about food media: http://t.co/zOsO4eQw #SHSFood
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americopywriter
My friend Russell and the launch of a honey bartering business: http://t.co/k4PUwlLY #shsfood
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jacobedenfield
Is it weird that this makes me kinda hungry? Old fruit peel are the new healthy snacks http://t.co/KSpxc2c #shsfood
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jacobedenfield
What's really in that luscious chocolate aroma? http://t.co/4vvsgHQ #shsfood
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jacobedenfield
Perfect article for a Friday. New Bar? Your Alcohol Tolerance May Be Lower, Study Finds http://t.co/oy0U92J #shsfood #shslife
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jacobedenfield
Recipe: Make Your Own Cereal Bars http://t.co/WON5rdb #shsfood
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Jhabibi918
A great meat counter is important. We know where to find quality fresh meat! http://t.co/MscZUiG #SHSfood
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jacobedenfield
Via @nprnews: Plain Vanilla No More: Ice Cream To Swoon For | http://t.co/ESOfkeT #shsfood
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jacobedenfield
Couscous for breakfast. Seriously, just try it. #SHS #shsfood
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gcstandi
Here's my 5 ft wide cubicle for the day. #shsfood #lovemyjob http://t.co/2nHs0QO
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gcstandi
I love when a grocer takes quality into their own hands. > Harris Teeter Launches Own Beer Brand http://t.co/cZMkwIm #shsfood
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gcstandi
No more complaining about school cafeteria food. “@WDBJ7: Virginia Tech serves meat raised on campus: http://t.co/mdApWMN” #shsfood
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sethyg
Dortmund: Concert Milk. Wonderful packaging and concept. #SHSfood http://t.co/vdEWv4D
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gcstandi
Sunflower Farmers Market launches cross-platform mobile app. Nice, but w/that name I'd expect them to be in KS http://t.co/AS0wYUP #shsfood
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mweltner
Love coming across our ads as I flip through better homes and gardens at the doctors office. #SHSFood http://ow.ly/i/dz7d
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Jhabibi918
Digital coupons are on the rise. New ways of getting coupons to customers to come next. http://t.co/gnkWdNf #shsfood
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echance
Boring barcodes no more. Art in Aisle 5: Barcodes Enter Expressionist Period http://t.co/2RuKusE #shsfood
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sethyg
Virtual store shopping with QR Codes. A novel idea for the busy body. http://t.co/EYd7Khp #shsfood
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gcstandi
Who would have thought online marketing and loyalty programs work! http://t.co/Y5WMO6h (via @MEATPOULTRY) #shsfood
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alishs
Deep fried Kool-Aid. hmmmmm. http://t.co/wIu5xQZ #shsfood
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alishs
What's in your own refrigerator matters most. RT @nprnews Junk Food Near Schools May Be Trivial Factor for kids http://t.co/c5MebjZ #shsfood
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americopywriter
Just how functional are functional foods? Marketers should tread carefully: http://t.co/hK36PBH #shsfood
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gcstandi
A big congratulations to Cargill's Dan Schaefer for winning the 2011 AMSA Meat Processing Award. Much deserved & very talented. #shsfood
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alishs
IS it really red snapper you like? RT @harvardbiz The Daily Stat: Seafood Often Mislabeled, Gene Tests Show http://s.hbr.org/kam8CA #shsfood
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alishs
Despite what your own personal bubble does, Americans won't spend more on healthful eating. http://bit.ly/m7zC26 #shsfood
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gcstandi
Back half of the chicken being marketed in US. Good to know chickens have under-utilized cuts like beef. http://t.co/RGBKFC7 #shsfood
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alishs
Pyramid out, plate in. http://t.co/Jj5czfZ via @sfgate #shsfood
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jacobedenfield
Treat it right, and skirt steak will reward you. Carne adobada recipe: http://epi.us/iQ8dZg #shsfood
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jacobedenfield
Hello tender and delicious! RT @IndianaPork: THIS JUST IN - Cooking temp for pork lowered to 145 http://tinyurl.com/45x5ucu #shsfood
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jacobedenfield
RT @SmithfieldCSR: Into photography? Love hot dogs? Then check out this contest put on by AMI http://ow.ly/51FXc #shsfood
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mweltner
Some delicious dips debuting in Seattle! http://bit.ly/mJdesy #SHSFood
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gcstandi
An obvious yet innovative solution -> How Bruegger’s cut the calories http://bit.ly/mG9qvu via @NRNonline #shsfood
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mweltner
First time trying the new MiO liquid. First and last. Not impressed... #SHSFood
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jacobedenfield
"Smokey goodness" may now apply to more than taste. Healthier liquid smoke from rice hulls: http://bit.ly/mJVEtc #shsfood #shslife
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jacobedenfield
Correcting some common misunderstandings about low-fat and low-carb diet recommendations: http://bit.ly/izXCh4 #shsfood
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alishs
Love it and love Shatto. #shsfood RT @shattomilk This might be the biggest glass of Shatto Milk ever. http://yfrog.com/h3bd6fzj
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jacobedenfield
Regular family meals promote kids' nutrition. Via livescience.com: http://bit.ly/mg1p25 #shsfood #shslife
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gcstandi
Turkey Fed launches Shapeup.org to help combat childhood obesity, including body fat lab. http://goo.gl/X7hhg #shsfood (via @MEATPOULTRY )
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jacobedenfield
Mouth-watering Cobb Salad recipe: http://epi.us/iVh0rG #shsfood
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mweltner
Welcome to Kansas. WSJ.com - 'Crop Scouts' Ready to Measure Wheat http://on.wsj.com/lbfXph #SHSFood
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jacobedenfield
Little Quinoa Patties Recipe at Epicurious.com http://epi.us/fu5A2M #shsfood
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jacobedenfield
Fish livers may be the next source of essential fatty acids. #shsfood
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jacobedenfield
RT @BBQAddictsJason: Come out to the KC Culinary Center this weekend. It's their Festival of Smoke, and I'm doing demos. #shsfood
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jacobedenfield
Just found out my favorite BBQ sauce is available by the gallon! http://bit.ly/bgydmx #shsfood #shsguys
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mweltner
Went to Cafe Provence for dinner last night. Two thumbs up. Delish! #shsfood
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jacobedenfield
Cornell study finds consumers still think "organic" label means healthier/lower in fat: http://bit.ly/leOVlC #shsfood #shslife
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alishs
Planning Mother's Day brunch. Mom will be in town. Mother-in-law is already in town, as is step-mom. 3 moms. Go out or host? #shsfood
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jvranicar
Lunchables have become healthier. Smart move considering the sensitivity toward healthy options for kids. http://bit.ly/fYGlcB #shsfood
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mweltner
Who knew finding 20 individual bags of Ruffles chips would be so difficult. #SHSfood
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mweltner
Nothin like a little yogurt dip for breakfast! #shsfood
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mweltner
<Hey, it's a start...>How Kraft's Lunchables Is Evolving in the Anti-Obesity Era: http://t.co/AmYbu04 via @adage #SHSFood
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gcstandi
Surprised? Not at all. #shsfood > Taco Bell lawsuit dropped http://t.co/QLUeUYS via @bizjournals
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gcstandi
Although I hate sheep, I love some lamb for Easter. Here's @NYTimes's recipe for leg of lamb. http://t.co/xQPhzet #shsfood
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gcstandi
Great idea to drive awareness RT @CertAngusBeef Ready for #biz @JamesBeard Popup Store in #NYC Chelsea Market! http://t.co/sjP0GLf #shsfood
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gcstandi
An app for all things bacon? And for Android? Yes please! http://t.co/xMTqzqu #shsfood
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gcstandi
Very useful timer app from Omaha Steaks. Great idea to solve a common prob: how to cook rare & medium steaks together. goo.gl/fokZX #shsfood
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