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Proof in Our Collective Pudding.

SHS acknowledges that there's work that's bad and effective and then there's work that's good and effective. We always vote for the latter. So, what happens when a brand chooses to stand out? Good things, friends. Good things.

Spirit Aerosystems

SITUATION

In 2005, Boeing divested its commercial division in Wichita, which became a privately held company, Spirit AeroSystems. The company hired SHS as its agency of record as it began the process of positioning for an initial public stock offering.

Insight

In the aerospace industry, the stakes are high. One failure in the supply chain – even a seemingly minor one – can result in severe consequences, financial and otherwise. The industry is chock-full of vendors and suppliers. But what decision makers really want are partner companies who perform like peers and consistently demonstrate that they can deliver on promises.

THE ONE THING

Spirit has the brains and the brawn of an established OEM.

Borderless Thinking

Look, talk and act like an OEM. Show key decision makers that Spirit is big, but scalable.

In vertical industry publications that spanned all of Spirit’s target markets, SHS launched advertising touting the strength of partnership that Spirit brings to the table. From defense aerospace to commercial airline customers to global service and support for all audiences, SHS advertising reflected the simple can-do spirit that the company successfully applies to the complexities of modern aerospace. The tag line, “Your vision takes flight,” encompasses the company’s sense of partnership with its customers and suppliers.

Results
  • Successful IPO
  • Numerous major program wins in commercial and military sectors
  • Successful entry into business aircraft manufacturing with brands such as Gulfstream and Cessna