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Jul
2
2012
Cessna :: Longitude Launch
To introduce Cessna's first truly global business aircraft, we kept it simple: focus on its high-flying attributes. Attributes like a 4,000 nm range, a 31-foot flat-door cabin with all the amenities, and improved performance--all for millions less than competing jets. As we hailed the newest flagship of the Citation jet family, we hoped to present it in a way that let it speak for itself.
Using a product launch website, brochure, video and print advertising we showed consumers that the Cessna Longitude is miles ahead of the competition.
- Filed Under: Aerospace & Defense
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