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Aug
2
2011
Merial :: ZACTRAN®
Bovine respiratory disease (BRD) is a condition that costs cattle producers $500-900 million each year, so the release of ZACTRAN®, a new Merial product for treatment and control of BRD, was a really big deal. The print ads highlight the toll BRD takes on the producer by assigning common symptoms seen in cattle to the producer himself. ZACTRAN offers a solution to the disease and to the worry with a simple call to the veterinarian.
- Filed Under: Consumer, Food Value Chain, Integrated, Life Sciences, Marketing to men, Print
- Permalink: http://www.wehatesheep.com/work/2011/aug/02/merialzactran/