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Merial :: ZACTRAN®
Bovine respiratory disease (BRD) is a condition that costs cattle producers $500-900 million each year, so the release of ZACTRAN®, a new Merial product for treatment and control of BRD, was a really big deal. The print ads highlight the toll BRD takes on the producer by assigning common symptoms seen in cattle to the producer himself. ZACTRAN offers a solution to the disease and to the worry with a simple call to the veterinarian.