Who We Are :: Marketing to Men
The great “everyman,” isn’t.
We’ve been helping marketers connect with male audiences for 35 years. Men who buy engagement rings. Men who go camping and fly fishing. Men who run companies. Men who grill steaks and fry turkeys. Men who purchase industrial engines. Men who dig Star Wars. Men of many kinds and many ages.
They don’t all act or think like frat boys. They don’t have a hard time finding stuff in the grocery store. They don’t have a problem with strong women. Most important, the vast majority of them don’t believe marketers understand what they’re all about.
SHS has published a series of Free-Range Thoughts on the subject. You can access them here.
NEW: 2009 State of Dad Report
What’s on Dad’s mind this year? How does his opinion differ from mom’s? And what can marketers learn from it all?
Call it Clark Griswold Syndrome
Our holiday 2008 survey reveals that men aren't immune to stressing out about seasonal merry-making.
Dads seek a "new balance."
Our Father's Day 2008 survey reveals men who are seeking to find a new balance as they strive to fulfill some relatively new expectations of fatherhood while still grappling with many the issues their own fathers faced. Read more.
