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Best of Show: Cheese Campaign Wins at National Agri-Marketing Awards

Midwest Dairy Association's Put Some Cheese On It! campaign takes home top advertising award

KANSAS CITY, Mo. - The Midwest Dairy Association and Sullivan Higdon & Sink garnered the Best of Show - Advertising at the National Agri-Marketing Awards (NAMA) for the Put Some Cheese On It! campaign. Sponsored by the National Agri-Marketing Association, the Best of NAMA honors the finest in agricultural marketing communications.

"Reminding folks that almost everything is better with cheese on it was our goal," said Gregg Fogleman, regional marketing manager, Midwest Dairy Association. "We leveraged humor, smart, creative visuals and a myriad of communications that engaged people and caused them to rethink the versatility of cheese."

"What made this campaign great is how many different channels the team used to bring it to life," said John January, senior vice president and executive creative director, Sullivan Higdon & Sink. "From Facebook apps to highly unique in-store displays to a car seemingly made out of cheese, the goal was to find new and engaging ways to reach consumers. Ultimately, great campaigns take great clients. We're really proud to share this national honor with Midwest Dairy."

The Put Some Cheese On It! campaign was recognized as the best of 1,169 entries during this year's award ceremony. In January 2010, the campaign also earned a Best of Show win at the Region III Best of NAMA ceremony.