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News & Opinions :: SHS Press Releases

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Pratt & Whitney Work Featured in BtoB Magazine's "Goat or Gloat"

BtoB Magazine, a leading business-to-business marketing publication, recently selected SHS creative as the "Gloat" component of its monthly "Goat or Gloat" comparison column.

Forty years ago, humankind's first mission to the moon launched on a Saturn V rocket powered by Pratt & Whitney Rocketdyne engines. In celebration of this achievement, SHS created an anniversary ad that captured the rocket at the moment of liftoff.

"Our goal was to recognize this rocket launch as a great moment for humanity and a moment of pride for Pratt & Whitney," said P. Scott Flemming, Vice President-Creative Director at SHS. "The concept captures the drama and energy of the moon launch 40 years ago and illustrates the exciting future potential for Rocketdyne."

To read the full article, please visit http://www.btobonline.com/apps/pbcs.dll/article?AID=/20091116/FREE/911169995/1053/chasers.