Sullivan Higdon & Sink (SHS), the advertising, marketing and public relations firm that hates sheep, received high honors for its work promoting the 2011 NCAA Women’s Basketball Tournament, which earned two gold awards at the 2012 Wichita ADDY® Awards.
“Our emphasis is on reaching target audiences at relevant times and in relevant places,” said Scott Flemming, vice president-creative director. “We knew we had one shot at making the tournament a success. We were able to get fans in the seats and position Wichita as a desired location to hold an event of this caliber.”
Key elements from the campaign include coasters with augmented reality capabilities, trash cans converted into basketball goals and table tents that doubled as basketball games.
“These awards confirm we made a lasting impression not only on the fans, but also on our peers,” said Flemming.
A third gold ADDY was awarded to SHS for a Cargill Rancher’s Division direct mail piece featuring a custom-skinned tin, which looked like a mini refrigerator and housed a $25 off Rancher’s Reserve® beef coupon.
The agency also earned 14 silver awards, six of which were on behalf of Westar Energy’s SmartStar initiative. Overall, SHS earned 29 awards for work with a variety of clients.
The ADDY Awards is the advertising industry's largest competition that recognizes and rewards creative excellence. Conducted annually by the American Advertising Federation (AAF), the local ADDY Awards is the first of a three-tier, national competition. The SHS entries that earned ADDY gold and silver will move on to the next round of competition – the regional ADDY Awards.