Sullivan Higdon & Sink (SHS) prides itself on helping brands deviate from the flock. Staying informed on the industry’s latest tools is one way the agency stays sharp.
Jamil Malone, SHS brand strategist, recently completed the Google Analytics Individual Qualification (IQ) test to become more knowledgeable and effective when using Google Analytics to analyze data within online marketing efforts.
“Online advertising allows for very targeted analytics. Becoming qualified in Google Analytics enables me to better understand all aspects of measuring online advertising and then apply that knowledge to a client’s marketing goals,” said Malone. “IQ is just one way SHS demonstrates return on a client’s online advertising investment by delivering measureable results. It also ensures the client’s message is reaching the right audience, bringing more value to their efforts.
“Plus, I received a really cool certificate,” Malone added with a smile.
Google Analytics is a web analytics solution that provides insights into website traffic and marketing effectiveness. IQ training consists of five sections, which include a range of topics such as tracking code, time metrics, traffic sources, AdWords integration, advanced segmentation and e-commerce tracking. The certification lasts for 18 months.
“At SHS, we encourage our team members to grow their talents and develop their professional skills. It keeps us fresh and relevant. In this digital world, it is especially important to be continually learning and adapting,” said Tom Bertels, SHS managing partner. “Jamil’s desire to grow and learn shows he embodies two key SHS values – being curious and helping clients differentiate their brand.” Malone joined SHS in 2011 and has three years of experience in marketing. In his position, Malone provides brand research and strategic direction for various SHS clients. Malone is a graduate of the University of Tulsa and earned his degree in communication with a minor in advertising and marketing.