KANSAS CITY, Mo. – North Kansas City Hospital, recently ranked the No. 2 hospital in the Kansas City metropolitan area by U.S. News & World Report’s 2011-12 Best Hospitals, has selected Sullivan Higdon & Sink (SHS) to plan, execute and evaluate components of its marketing plan.
“We are truly excited about our partnership with SHS,” said David Carpenter, chief executive officer, North Kansas City Hospital. “During our search for a new agency, we were impressed by the creative, out-of-the-box strategies and tactics that SHS brought to the table, and are confident they will help us effectively communicate with our patients and physicians, as well as our own staff.”
SHS will develop and implement innovative marketing and advertising that differentiates it from other healthcare organizations within the community and extends the reach of its messaging to untapped markets.
“We look forward to building a partnership with North Kansas City Hospital and are excited about the opportunity to leverage our creativity and experience to support its marketing efforts,” said Rand Mikulecky, managing partner, SHS. “We feel the hospital is an excellent fit for Sullivan Higdon & Sink, as it builds upon the agency’s portfolio of life sciences clients, including CareFusion and Merial. It also bolsters the growth and momentum SHS has experienced during the past few years.”
About North Kansas City Hospital Founded in 1958 as an 80-bed facility in North Kansas City, Mo., North Kansas City Hospital continues to expand to meet the needs of the growing community. Now with 451 beds and a 69-acre campus just east of I-35, we provide a host of inpatient and outpatient services, in a state-of-the-art facility, to improve the health of our patients and our community. Offering comprehensive services, the Hospital also includes five centers of excellence: the Northland Cardiac Center, Northland Cancer Center, Northland Women’s Center, Northland Orthopedic Center and Northland Emergency Center. A leader in high tech and excellent care, North Kansas City Hospital was one of the first hospitals in the country to implement a cardiac hospice program, PACS (a fully integrated filmless radiology system), and a pharmacy “robot” that stores, retrieves and dispenses medication. Most recently, the Hospital acquired a 64-slice CT scanner and the da Vinci surgical robotic system. For more information, visit www.nkch.org.