SHS announced today that it has been selected by Delta Dental of Kansas to be the company's advertising agency of record. Headquartered in Wichita, Delta Dental of Kansas is the largest administrator of dental benefits plans in the state.
SHS will work with Delta Dental to develop and implement an integrated marketing communications plan that will include brand development and research, media strategy, external communications, public relations, community relations and advertising. The account will be serviced out of SHS' Wichita and Kansas City offices.
"SHS demonstrated the passion and business-to-business experience we need as we continue to show everyone that Delta Dental is the premier provider of dental health benefits in the state of Kansas," says Michael Clark, CEO of Delta Dental of Kansas. "We really want to raise the profile of Delta Dental among our target audience, and SHS is the perfect partner to help us achieve our goals."
"There are 65 different brands of dental floss on the market today," says Joe Norris, managing partner for SHS. "But there's only one Delta Dental. And we're absolutely delighted that they"ve selected SHS to help build their brand."
Delta Dental of Kansas is the state's largest provider of group dental benefits, serving more than 610,000 enrollees and their families. It is a member of Delta Dental Plans Association, the nation's largest dental benefits provider.