Seth Godin, entrepreneur and author of the best-selling book Purple Cow, today announced the inclusion of Sullivan Higdon & Sink (SHS) in his 2004 Bull Market Directory, a resource for connecting organizations with some of the world's most creative thinkers. In early 2004, Godin issued a call for entries seeking the world's most innovative copywriters, brainstormers, advertising agencies, prototypers, designers, artists and more. Making its debut on May 1st, the 2004 Bull Market Directory features SHS and is expected to reach more than one million people (Godin's Unleashing the Ideavirus was the most downloaded e-book in history).
"Sullivan Higdon & Sink has demonstrated that it is a Purple Cow catalyst, helping clients shake things up and think innovatively," commented Godin. "SHS has challenged its clients to become spectacular and invigorating. Smart companies realize that they can create Purple Cows faster with a bull."
In Purple Cow, Godin argued that the only effective marketing strategy is to build innovation into a product or service from inception, ultimately creating a Purple Cow to stand out among a marketplace of traditional brown cows. The 2004 Bull Market Directory is the next step for Godin in questioning traditionally accepted corporate strategies and inspiring business success by uniquely communicating his vision and expertise.
"To be included in the 2004 Bull Market Directory and receive recognition from a respected thought leader such as Seth Godin validates our commitment to deliver creative thinking and execution that does not follow the flock, pushing our clients to be remarkable," commented Rand Mikulecky, managing partner in SHS' Kansas City office.
Godin's Purple Cow was a BusinessWeek bestseller for five months. It also appeared on the New York Times and Wall Street Journal bestseller lists. The launch of the 2004 Bull Market Directory coincides with the release of Godin's new book, Free Prize Inside, due on shelves May 10, 2004. In Free Prize Inside, Godin expands upon the Purple Cow concept, divulging the secrets of companies that have succeeded by creating a product or service that is fundamentally remarkable.
For more information on Seth Godin or to receive a copy of the 2004 Bull Market Directory, co-sponsored by Fast Company magazine, please log onto www.sethgodin.com/bullmarket.
About Seth Godin Seth Godin is a bestselling author and entrepreneur, changing the way in which people think about marketing and modern day business in his international bestsellers, Purple Cow, Permission Marketing, Unleashing the Ideavirus, The Big Red Fez and Survival is Not Enough. Godin is a renowned lecturer and was named one of 21 "Speakers for the Next Century" by Successful Meetings Magazine in 2003.