After a nationwide search, SHS announced today that it has been selected by the Smithsonian's National Museum of American History to develop a marketing and creative campaign to promote "America on the Move."
"America on the Move" is a major new exhibition opening at the museum in November. Encompassing nearly 26,000 square feet of the museum, the exhibition will provide a multi-media educational experience on the role transportation played in the nation's development.
"We believe 'America on the Move' just might be one of the museum's most visited exhibits and it needed a creative campaign just as dramatic as the exhibition itself. Our superior creative is clearly what helped us win this account," said Tim Letzkus, vice president of SHS' Washington, D.C. office.
SHS will be responsible for developing and producing a creative campaign for print advertising, building and street banners, brochures, and metrorail and bus boards. In addition, some guerilla marketing tactics may be used to build awareness and buzz for the exhibit.
"SHS has a long tradition of working with some of the best known organizations in America. It's an incredible honor, and the team is really excited about working with the Smithsonian," said Lynell Stucky, managing partner for the agency.
"There's no question the agency's 30 years of experience in the transportation industry gave us the valuable insight needed to help us win this account," Letzkus added.
This is the second major win for SHS' new Washington D.C. office. Earlier this year, SHS was named agency of record for Lycoming, a Textron company based in Williamsport, Pa.