SHS announced today that it has been named agency of record for Captain D's, a pioneer and leader in the fast-casual dining industry.
"Not only did SHS demonstrate the passion needed to work on our business, they clearly proved that they understood the Captain D's brand promise," said Charles Bruce, senior vice president of marketing for Captain D's. "SHS has an impressive track record of developing innovative marketing strategies for its clients and that's the type of brand differentiation we need right now as Captain D's looks to grow for the future."
"This is a significant win for SHS as Captain D's will clearly be one of the top three accounts at the agency," said Lynell Stucky, managing partner at SHS. "The entire agency showed a passion and a desire to work on this account that I have never seen before in a new business pitch. It obviously came through loud and clear that we wanted to work on a premier brand."
The scope of work for Captain D's will include re-introducing and re-energizing the Captain D's brand through advertising and public relations. Estimated billings for the account are between $12 and $15 million per year. Agency work on the account will begin immediately.