LSI Logic Storage Systems, Inc. has selected Sullivan Higdon & Sink as the company's agency for an international brand development campaign. In addition to this assignment, SHS was initially selected by LSI for numerous marketing communications services in July 2000.
The branding work will extend into collateral, direct mail initiatives, trade shows, sales meetings, product marketing and business-to-business advertising.
LSI Logic Storage Systems is a leading supplier of scalable storage and storage management software for business. SHS will participate in a strategic brand development process working with LSI marketing representatives from Denver, Wichita and Milpitas, Calif. The combined media and marketing billings are in excess of approximately $2 million.
Monte Evans, director of marketing services for LSI Logic Storage Systems, said, "We chose SHS for our branding campaign because of their experience building top brands through powerful creative work. We have been working with them for the past 11 months and have built a strong relationship."
"We're eager to use our expertise to assist LSI in creating, managing and communicating its brand in the highly competitive storage market," said Joe Norris, SHS managing partner.