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    <title>American Copywriter</title>
    <link>http://www.wehatesheep.com/americancopywriter</link>
    <category>Advertising</category>
    <description>Advertising creatives John January and Tug McTighe willingly open up the cabinets inside their brains and let you peek inside. Advertising, marketing and everything about popular culture is covered, but you get a nice-sized portion of personal ramblings, tangential stories and occasionally successful attempts at actual comedy.</description>
    <language>en-us</language>
    <copyright>&#x2117; &amp; &#xA9; 2005, 2006, 2007, 2008, 2009, 2010 Sullivan Higdon &amp; Sink</copyright>
    <managingEditor>americancopywriter@shscom.com (American Copywriter)</managingEditor>
    <webMaster>seth.gunderson@shscom.com (Seth Gunderson)</webMaster>

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      <title>American Copywriter</title>
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    <pubDate>Thu, 27 May 2010 18:00:00 CST</pubDate>
    <lastBuildDate>Thu, 27 May 2010 18:00:00 CST</lastBuildDate>

    <itunes:author>Sullivan Higdon &amp; Sink</itunes:author>
    <itunes:subtitle>The world of advertising, sports, music, TV, movies, pop culture, Halloween and really just about every topic imaginable.</itunes:subtitle>
    <itunes:summary>Advertising creatives John January and Tug McTighe willingly open up the cabinets inside their brains and let you peek inside. Advertising, marketing and everything about popular culture is covered, but you get a nice-sized portion of personal ramblings, tangential stories and occasionally successful attempts at actual comedy.</itunes:summary>
    <itunes:owner>
      <itunes:name>American Copywriter</itunes:name>
      <itunes:email>americancopywriter@shscom.com (American Copywriter)</itunes:email>
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    <itunes:category text="Arts">
      <itunes:category text="Design" />
    </itunes:category>
    <itunes:category text="Business">
      <itunes:category text="Management &amp; Marketing" />
    </itunes:category>
    <itunes:category text="Comedy" />
    <itunes:explicit>yes</itunes:explicit>
    
    <ttl>60</ttl>

    <item>
      <title>American Copywriter: Podcast 67</title>
      <link>http://www.shstest.com/americancopywriter/m4as/AmericanCopywriter_67.m4a</link>
      <description>The First Half of 2010 Edition: Cruise into your Memorial Day weekend by cracking a cold one, settling down in your lawn chair and catching up with John and Tug via this rambling assemblage of various podcasts recorded in several locations and times.</description>
      <pubDate>Thu, 27 May 2010 18:00:00 CST</pubDate>
      <author>americancopywriter@shscom.com (American Copywriter)</author>
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        <itunes:subtitle>The First Half of 2010 Edition</itunes:subtitle>
        <itunes:summary>Cruise into your Memorial Day weekend by cracking a cold one, settling down in your lawn chair and catching up with John and Tug via this rambling assemblage of various podcasts recorded in several locations and times.</itunes:summary>
        <itunes:duration>00:40:46</itunes:duration>
        <itunes:keywords>advertising, Current Affairs, Nike, World Cup, Chevy, HOW Design, Sullivan Higdon &amp; Sink</itunes:keywords>
        <itunes:explicit>yes</itunes:explicit>
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      <title>American Copywriter: Podcast 66</title>
      <link>http://www.shstest.com/americancopywriter/m4as/AmericanCopywriter_66.mp3</link>
      <description>The A Bit Frustrated With A Lot Of Things Edition: Save the Killer Whales, Olympics Coverage &amp; Ads, Manly Targeting, Mail Order Clowns, Profuse Apologies &amp; Walmart, It's My Addy and I'll Cry If I Want To, The Cornheiser Storm, Really Late Bowl Thoughts, Get out</description>
      <pubDate>Wed, 10 Mar 2010 17:00:00 CST</pubDate>
      <author>americancopywriter@shscom.com (American Copywriter)</author>
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        <itunes:subtitle>The A Bit Frustrated With A Lot Of Things Edition</itunes:subtitle>
        <itunes:summary>Save the Killer Whales, Olympics Coverage &amp; Ads, Manly Targeting, Mail Order Clowns, Profuse Apologies &amp; Walmart, It's My Addy and I'll Cry If I Want To, The Cornheiser Storm, Really Late Bowl Thoughts, Get out</itunes:summary>
        <itunes:duration>00:34:12</itunes:duration>
        <itunes:keywords>advertising, Killer Whales, Winter Olympics, Marketing to Men, Clowns, Walmart, ADDY, Sullivan Higdon &amp; Sink</itunes:keywords>
        <itunes:explicit>yes</itunes:explicit>
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    <item>
      <title>American Copywriter: Podcast 65</title>
      <link>http://www.shstest.com/americancopywriter/m4as/AmericanCopywriter_65.m4a</link>
      <description>The Crotchety Old Edition: Juno Music and Titles, Interlude I: Wakarusa, Police Academy Noise Mouth Guy, Deutsch Wins VW. Tug channels Jason Elm, The Point of the Story, Taylor Swift etc., Interlude II: JJ's Halloween, Holiday Creep, Lights on! and Done.</description>
      <pubDate>Thu, 19 Nov 2009 09:30:00 CST</pubDate>
      <author>americancopywriter@shscom.com (American Copywriter)</author>
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        <itunes:subtitle>The Crotchety Old Edition</itunes:subtitle>
        <itunes:summary>Juno Music and Titles, Interlude I: Wakarusa, Police Academy Noise Mouth Guy, Deutsch Wins VW. Tug channels Jason Elm, The Point of the Story, Taylor Swift etc., Interlude II: JJ's Halloween, Holiday Creep, Lights on! and Done.</itunes:summary>
        <itunes:duration>00:30:20</itunes:duration>
        <itunes:keywords>Juno, Wakarusa, Police Academy, Deutsch, Taylor Swift, copywriting, advertising, marketing, American Copywriter</itunes:keywords>
        <itunes:explicit>yes</itunes:explicit>
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    <item>
      <title>American Copywriter: Podcast 64</title>
      <link>http://www.shstest.com/americancopywriter/m4as/AmericanCopywriter_64.m4a</link>
      <description>The "Follow the Money" Edition: Enjoying brews of a different sort, John and Tug present their own take on all the recent hubbub and gently lance the swollen, tender subject of awards and what's really behind the desire to win them. It's brief, chatty and maybe, just possibly, not an utter waste of your time. Listen now. And have you subscribed (or resubscribed) on iTunes?</description>
      <pubDate>Mon, 14 Sep 2009 09:30:00 CST</pubDate>
      <author>americancopywriter@shscom.com (American Copywriter)</author>
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        <itunes:subtitle>The "Follow the Money" Edition</itunes:subtitle>
        <itunes:summary>Enjoying brews of a different sort, John and Tug present their own take on all the recent hubbub and gently lance the swollen, tender subject of awards and what's really behind the desire to win them. It's brief, chatty and maybe, just possibly, not an utter waste of your time. Listen now. And have you subscribed (or resubscribed) on iTunes?</itunes:summary>
        <itunes:duration>00:22:55</itunes:duration>
        <itunes:keywords>allergies, allergy season, coffee shops, copywriting, advertising, marketing, American Copywriter</itunes:keywords>
        <itunes:explicit>yes</itunes:explicit>
    </item>
    <item>
      <title>American Copywriter: Podcast 63</title>
      <link>http://www.shstest.com/americancopywriter/m4as/AmericanCopywriter_63.m4a</link>
      <description>The Giant Remnant Sale Edition Featuring Eric Proulx: One giant episode composed of segments from three different podcasts plus an interview with Please Feed The Animals founder Eric Proulx and extra special bonus material. Why not give a listen?</description>
      <pubDate>Wed, 26 Aug 2009 09:00:00 CST</pubDate>
      <author>americancopywriter@shscom.com (American Copywriter)</author>
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        <itunes:subtitle>The Giant Remnant Sale Edition Featuring Eric Proulx</itunes:subtitle>
        <itunes:summary>One giant episode composed of segments from three different podcasts plus an interview with Please Feed The Animals founder Eric Proulx and extra special bonus material. Why not give a listen?</itunes:summary>
        <itunes:duration>00:56:44</itunes:duration>
        <itunes:keywords>Please Feed the Animals, Eric Proulx, VW, Crispin Porter, Madmen, John Hughes, Aunt Barb, advertising, marketing, American Copywriter</itunes:keywords>
        <itunes:explicit>yes</itunes:explicit>
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    <item>
      <title>American Copywriter: Podcast 62</title>
      <link>http://www.shstest.com/americancopywriter/m4as/AmericanCopywriter_62.m4a</link>
      <description>The Everyone Must Calm Down Edition: Tug and John release a few months of advertising frustration and end up on several high horses. Google the Herculoids, We Still Like Hulu, Adventures in Fast Food (Would You Like Controversy With That?), "Well, Can't We Just...", Bad Copy That Caught Our Eye", Read Topic Suggestion Sets Us Off, Mother's Day Advertising, Bonus Track, Too Much Beer Track (From a Lost Episode).</description>
      <pubDate>Thu, 21 May 2009 13:30:00 CST</pubDate>
      <author>americancopywriter@shscom.com (American Copywriter)</author>
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        <itunes:subtitle>The Everyone Must Calm Down Edition</itunes:subtitle>
        <itunes:summary>Tug and John release a few months of advertising frustration and end up on several high horses. Google the Herculoids, We Still Like Hulu, Adventures in Fast Food (Would You Like Controversy With That?), "Well, Can't We Just...", Bad Copy That Caught Our Eye", Read Topic Suggestion Sets Us Off, Mother's Day Advertising, Bonus Track, Too Much Beer Track (From a Lost Episode).</itunes:summary>
        <itunes:duration>00:40:54</itunes:duration>
        <itunes:keywords>Herculoids, Hulu, Fast Food, Mother's Day, advertising, marketing, American Copywriter, Coke, Budweiser, CareerBuilder</itunes:keywords>
        <itunes:explicit>yes</itunes:explicit>
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    <item>
      <title>American Copywriter: Podcast 61</title>
      <link>http://www.shstest.com/americancopywriter/m4as/AmericanCopywriter_61.m4a</link>
      <description>The Super Bowl 43 Listen In Edition: Tug and John sit down with their families to take in the spectacle of Super Bowl 43. Listen in to real time reactions, loads of baby cooing and sharp-tongued post-beer analysis. Chapter 1: Preamble. Chapter 2: Faith &amp; John (5:37). Chapter 3: First Half Listen-in (6:50). Chapter 4: First Half Analysis (14:12). Chapter 5: Second Half Listen-in (18:22). Chapter 6: Second Half Analysis (25:54). Chapter 7: Post Script (31:19) How did you thoughts match with ours? Find out now.</description>
      <pubDate>Mon, 02 Feb 2009 11:00:00 CST</pubDate>
      <author>americancopywriter@shscom.com (American Copywriter)</author>
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        <itunes:subtitle>The Super Bowl 43 Listen In Edition</itunes:subtitle>
        <itunes:summary>Tug and John sit down with their families to take in the spectacle of Super Bowl 43. Listen in to real time reactions, loads of baby cooing and sharp-tongued post-beer analysis. Chapter 1: Preamble. Chapter 2: Faith &amp; John (5:37). Chapter 3: First Half Listen-in (6:50). Chapter 4: First Half Analysis (14:12). Chapter 5: Second Half Listen-in (18:22). Chapter 6: Second Half Analysis (25:54). Chapter 7: Post Script (31:19) How did you thoughts match with ours? Find out now.</itunes:summary>
        <itunes:duration>00:35:17</itunes:duration>
        <itunes:keywords>Super Bowl Commercials, advertising, marketing, American Copywriter, Coke, Budweiser, CareerBuilder</itunes:keywords>
        <itunes:explicit>yes</itunes:explicit>
    </item>
    <item>
      <title>American Copywriter: Podcast 60</title>
      <link>http://www.shstest.com/americancopywriter/m4as/AmericanCopywriter_60.m4a</link>
      <description>The Bill and Jerry Edition: Chapter One: Bad surveys. Chapter Two: The lads talk too much about MSFT (7:32). Chapter Three: Cheers to the voice (20:00). Chapter Four: The NFL as brand redux (21:14). Easter Egg: It's not hot. It's an episode where the water flows like beer and the conversation is just as refreshing.</description>
      <pubDate>Wed, 24 Sep 2008 09:30:00 CST</pubDate>
      <author>americancopywriter@shscom.com (American Copywriter)</author>
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        <itunes:subtitle>The Bill and Jerry Edition</itunes:subtitle>
        <itunes:summary>Chapter One: Bad surveys. Chapter Two: The lads talk too much about MSFT (7:32). Chapter Three: Cheers to the voice (20:00). Chapter Four: The NFL as brand redux (21:14). Easter Egg: It's not hot. It's an episode where the water flows like beer and the conversation is just as refreshing.</itunes:summary>
        <itunes:duration>00:33:02</itunes:duration>
        <itunes:keywords>Bill Gates, Jerry Seinfeld, Seinfeld, Microsoft, Surveys, NFL, advertising, marketing, American Copywriter</itunes:keywords>
        <itunes:explicit>yes</itunes:explicit>
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      <title>American Copywriter: Podcast 59</title>
      <link>http://www.wehatesheep.com/americancopywriter/m4as/AmericanCopywriter_59.m4a</link>
      <description>The Advertising Fight Club Edition: Wherein Tug and John ramble about the following: Chapter One: Cannes happened? Chapter Two: Advertising Fight Club (4:46) Chapter Three: Back to that Cannes thing (10:49) Chapter Four: The Half Yearly Blues (16:32) Chapter Five: Home run story (21:21) Chapter Six: A tribute to Mr. Carlin (25:45)</description>
      <pubDate>Tue, 08 Jul 2008 16:30:00 CST</pubDate>
      <author>americancopywriter@shscom.com (American Copywriter)</author>
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        <itunes:subtitle>The Advertising Fight Club Edition</itunes:subtitle>
        <itunes:summary>Wherein Tug and John ramble about the following: Chapter One: Cannes happened? Chapter Two: Advertising Fight Club (4:46) Chapter Three: Back to that Cannes thing (10:49) Chapter Four: The Half Yearly Blues (16:32) Chapter Five: Home run story (21:21) Chapter Six: A tribute to Mr. Carlin (25:45)</itunes:summary>
        <itunes:duration>00:31:57</itunes:duration>
        <itunes:keywords>Cannes, Fight club, George Carlin, Carlin, advertising, marketing, American Copywriter</itunes:keywords>
        <itunes:explicit>yes</itunes:explicit>
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    <item>
      <title>American Copywriter: Podcast 58</title>
      <link>http://www.wehatesheep.com/americancopywriter/m4as/AmericanCopywriter_58.m4a</link>
      <description>The long awaited Luke Sullivan podcast part dos: The second part of our conversation with the great Luke Sullivan. Among other things we talk direct response TV like the kind you see embedded here. We talk about approaching this genre of advertising with some dignity. Like Fenske did.</description>
      <pubDate>Mon, 12 May 2008 09:00:00 CST</pubDate>
      <author>americancopywriter@shscom.com (American Copywriter)</author>
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        <itunes:subtitle>The long awaited Luke Sullivan podcast part dos</itunes:subtitle>
        <itunes:summary>The second part of our conversation with the great Luke Sullivan. Among other things we talk direct response TV like the kind you see embedded here. We talk about approaching this genre of advertising with some dignity. Like Fenske did.</itunes:summary>
        <itunes:duration>00:29:00</itunes:duration>
        <itunes:keywords>Luke Sullivan, Whipple, advertising, marketing, American Copywriter</itunes:keywords>
        <itunes:explicit>yes</itunes:explicit>
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    <item>
      <title>American Copywriter: Podcast 57</title>
      <link>http://www.wehatesheep.com/americancopywriter/m4as/AmericanCopywriter_57.m4a</link>
      <description>The Luke Sullivan Edition (Part One): In celebration of the the third edition of "Hey Whipple, Squeeze This," John &amp; Tug sit down to enjoy the wit and advertising wisdom of Luke Sullivan.</description>
      <pubDate>Mon, 11 Feb 2008 13:45:00 CST</pubDate>
      <author>americancopywriter@shscom.com (American Copywriter)</author>
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        <itunes:subtitle>The Luke Sullivan Edition (Part One)</itunes:subtitle>
        <itunes:summary>In celebration of the the third edition of "Hey Whipple, Squeeze This," John &amp; Tug sit down to enjoy the wit and advertising wisdom of Luke Sullivan.</itunes:summary>
        <itunes:duration>00:32:45</itunes:duration>
        <itunes:keywords>advertising, Luke Sullivan, Whipple, Squeeze, Sullivan Higdon &amp; Sink</itunes:keywords>
        <itunes:explicit>yes</itunes:explicit>
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